KITCLOTHES ADDRESSES THIS CHALLENGE WITH ITS EXCLUSIVE «SMART CATALOG» SERVICE: USERS SCROLL THROUGH AN OUTFIT FEED, AND OUTFITS ARE BROKEN DOWN INTO ITEMS, WITH EACH ITEM DISPLAYED IN ALL THE OUTFITS THAT INCLUDE IT. THIS ALLOWS USERS TO ENDLESSLY SURF THE PRODUCT CATALOG, MAKING THE PROCESS VERY ENGAGING. THIS SERVICE ALSO HELPS USERS UNDERSTAND HOW TO WEAR DIFFERENT ITEMS AND WHAT THEY MATCH WITH.
MARKET COMPETITION AND SATURATION
KITCLOTHES SOLVES THIS PROBLEM WITH THREE SERVICES: «OUTFIT CONSTRUCTOR», «FITTING ROOM», «AI-STYLIST». THE USER INPUTS THEIR PARAMETERS,PREFERENCES, BUDGET, AND OCCASION. THE «AI-STYLIST» SELECTS PERSONALIZED OUTFITS FOR THE USER, CHECKING THE AVAILABILITY OF SIZES AND PRODUCTS IN PARTNER STORES. THE USER CAN VIEW ALL THE SUGGESTED OUTFITS FROM THE AI STYLIST ON THEIR OWN AVATAR.
PERSONALIZATION AND CUSTOMER EXPERIENCE
KITCLOTHES ADDRESSES THIS ISSUE WITH SERVICES: «OUTFIT CONSTRUCTOR» AND «FITTING ROOM». IN THE OUTFIT CONSTRUCTOR, YOU CAN SEE HOW ITEMS WILL MATCH EACH OTHER ON YOUR AVATAR. IN THE FITTING ROOM, YOU CAN FIND OUT WHICH SIZE FITS YOU BY COMPARING YOUR SILHOUETTE WITH THE GAMENT’S SILHOUETTE IN THE SELECTED SIZE; YOU ONLY NEED TO ENTER YOUR BODY MEASUREMENTS ONCE.